When looking at the power band, it obviously starts off low, ramps, and peters off. Is the idea to stay in as level a plane for the entire stroke? If so, is it better to work for a lower consistent level and try to build that consistent level higher with time, or a higher level that may vary a bit more?
What you're looking at is the force curve, which is telling you how much force you're applying at each relative distance into the curve. There are different philosophies for how exactly this should look that correspond to different rowing techniques. The one constant between all of the good shapes is that they are shaped as you described--low, up, back down. Tweaking the timing of engaging legs, body swing, lat engagement, and arms is what changes the shape. With respect to indoor rowing for fitness's sake, I don't see that one shape is inherently better than the other, and it's pretty much a matter of what feels best to you. The important things are that the curve is smooth (ie it doesn't dip down briefly and then continue going up), and to get consistent so that 99% of your stokes are pretty much the same shape.
Now, while that's related to the power that you're putting out, that's actually a separate concern. If you're shooting for a power average, you want each individual stroke to be pretty close to your target, but there'll be some variance. I find the easiest thing to do is stay on the details screen that shows the stats for both your overall session and the current split, and put it on the watts view. The second line from the bottom will be your average power for the current split. This is the number I stare at most of the time during my workout. I'll set up the session so the splits are 500m for a distance piece or 2 minutes for a timed piece (or 1000m/3 mins for anything longer than 10k, so I can sneak in water breaks more easily). During each split I do try to hit my target wattage number on each stroke, but I miss by a few watts in either direction most of the time. So I just try to make the split average number match. If I'm pulling too hard the split average will drift upward, and I'll ease up slightly until it's back to my target, and then try to hit the number again. If the number drifts low I give a few hard pulls before going back to trying to hit the number. It's easy to go off by 1 watt right at the end of the split, and the numbers go whacky at the start of each new one, but it generally evens out in the end. Unless you pick a hard target, it's easy to regulate it like this. The very first time I tried, every single split was exactly on target.
And how best to determine my maximum power? All out hard row for a few strokes, or longer, or what? Should I be watching the 'force curve', 'bar chart' or just watts?
That depends on what you mean by your maximum power. Either way, I think keep the display on watts. If you mean your maximum instantaneous power, which would be basically a neuromuscular strength test, don't do it cold (injury risk). Row at a recovery rate and put in groups of harder pulls, ascending very deliberately. Ex (picking bogus numbers for illustrative purposes) row for a few minutes at 150 watts, do 10 pulls at 200, 20 pulls at 150, 10 pulls at 250, 20 pulls at 150, etc. When you feel the 10s are getting close to your power limit, do an all-out set of 10, mentally note the biggest number you manage, and then cool down.
As noted above, this number isn't especially useful as an indicator of fitness, it's more of a strength thing. It is useful to do hard sprints like this in your training, though, as it helps you teach your body how to actually extract 100%.
If what you mean is determining the maximum amount of power that you should shoot for on a given workout, that's a bit more complicated. The easiest way to do it would be to make every workout the same length or duration goal, take your best average watts, and just try to bump it up slowly. If you take an unregulated best effort and then try to replicate the pace while strictly regulating to the average wattage, it's usually substantially easier.
Doing a single workout type is pretty boring though. There are lots of theories about how to try to say "If you do x watts for distance A, you should be able to do y watts for distance B." I've got my own formula that I use for myself, because the popular ones didn't do it for me. I don't think that's terribly important though; if you work out at multiple distances, just improve each one. If you get to where you're concerned about whether your paces are balanced with respect to each other, you'll probably have your own opinions by that point anyway.
So (and I have not checked as i is late & I am tired) is there a cumulative watts (like calories)? If so, referring back to my last question, better to add more cumulative watts, or more consistency with the watts I put out?
In terms of physics, Joules (watts times seconds), but the C2 doesn't give this to you directly. You can get a rough number by taking your average wattage as shown in the log view after you're done and multiplying it out. But this isn't terribly useful, because the time aspect is so big--a longer workout will usually use more energy even if it's lower wattage. That goes down the path of the fat burning zone, where time on the rower trumps all and you get bored out of your skull. Focus on the consistency instead.
3) train for rowing in areal shell (I row the handle on the rower like an oar stroke already)
Take this one with a grain of salt since I have never so much as touched a rowing boat...but I don't think that's a good idea. I think you should mentally compartmentalize indoor rowing and OTW rowing as far as technique goes. If you try to use the same technique for both, you will either not put out as much power on the erg (and short yourself on the workout), or probably really suck in the boat (or both). If what you mean by this is an intentionally asymmetrical stroke on the erg, that could lead to muscle imbalances, back problems, injuries, etc.
Let me add that your response has been VERY helpful. I feel like I have "learned" a great deal in a very short period of time.
Very glad that you feel that way.
I almost wish I hadn't bought the HRM, though I can see it coming in handy anyway.
I still wear mine for every row. For two reasons. One, if I feel like I'm pretty blitzed and suffering during a workout, looking at my HR will tell me whether I'm just being a wuss and need to suck it up, or if I'm actually seriously screwed and doing more harm than good. Two, it amuses and gratifies me to no end that thanks to gradual progression, I can compare a workout to one from a month or two ago in the log card, and see that not only did I put out much better performance, my heart rate was lower while doing it too. I'd say keep using it, just don't let it be the defining factor of the workout.