Of course you can recruit your studio team, encourage your indoor rowers to get C2 onlne logbooks to record their daily workouts, and sign up your team for C2 team challenges. If you need a "virtual" clubhouse, a thread in the Teams subforum could supply that complete with news of intramural competition, meter totals, high fives for member accomplishments. In my experience, virtual teams whose widespread members have little opportunity for daily interaction absolutely need a team thread. Teams such as yours, based at a single corporate facility, gym location, etc. typically do not.
If your members have a competitive bent, you could register your team at
http://www.c2ctc.com (no official connection with Concept 2) to compete in monthly erging challenges submitted by the participating teams.
I am not aware that Concept 2 has ever solicited teams to develop challenges to be included in its yearly schedule. C2 personnel are very responsive to queries here and may respond. If not, contact Concept 2 and ask.