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Row 100K, 200K or 50K (16 yrs and younger) during the challenge and not only will you qualify for the great Concept2 incentives, but Concept2 will donate several cents on the kilometer to several charitable food supply organizations...once you row past the basic challenge incentive points....here's the write up from their challenge page:
Support a Good Cause with Meters Rowed
Besides helping you maintain your fitness and fend off holiday weight gain and stress, we’re giving you the option of supporting organizations whose mission it is to make sure that no one goes hungry and our food supply is sustainable. Consider it a holiday gift. For every person who rows at least 100k during the challenge, Concept2 will donate $.02 per kilometer (1000 meters) rowed to your choice of the following organizations: Oxfam International, Slow Food USA, Feeding America or The Center for an Agricultural Economy. And once you get beyond 100k, we’ll donate $.04 per kilometer rowed. Our goal through this group effort is to raise a total of $30,000 to support these causes. The usual prizes of a pin and certificate will still be awarded. Note: For kids and adaptive rowers, the $.04 rate will take effect at 50k.
In recent years, we have had around 5000 people participate in the Holiday Challenge! We are hoping that this incentive will bring in even more people and encourage past participants to row more meters than ever to help us reach our goal. Please invite your friends to join us. Our strength is in our numbers. It’s like rowing an eight: when you all work together in synchrony, you become greater than the sum of the parts.
Stay tuned to your online logbook for how to select your organization for this year's Holiday Challenge.