I would be willing to pay for a retrofit kit that would allow the bikeerg to function more like a "smart trainer" on apps like ZWIFT or similar to get the "full" indoor biking experience -- letting the app increase or decrease resistance automatically by changing the damper settings as road conditions change (climbs, descents, etc).
This would make sense for bikeerg owners that don't want to spend money on a smart trainer.
It also makes sense for concept2 as a way to generate additional revenue, and to differentiate vs Chinese knock-offs.