It makes a great seatpad for those long Rowlympics rows. It's perf'd and tears into rectangles where one dimension matches the length of the seat. The other is 2 times the width, sometimes I fold it double thick.
Here's a picture of it.

I found in this blog page complaining it can't be popped. Has bigger pics.
http://mommyneedscoffee.com/2012/07/bub ... n-its-not/